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FitWise Blog brings you the latest in sports, technology, and athletic performance.
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cynthia-frelund-explain-the-why
Read this postOctober 23, 2026
“I help explain the why”
NFL analytics expert Cynthia Frelund on building predictive models, weighing data against intuition, being comfortable with being wrong, and where football data is heading.
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cynthia-frelund-explain-the-why
October 23, 2026
“I help explain the why”
NFL analytics expert Cynthia Frelund on building predictive models, weighing data against intuition, being comfortable with being wrong, and where football data is heading.

tim-harkness-fatigue-injury-risk
October 20, 2026
“Fatigue is the number one injury risk factor”
Performance psychologist Tim Harkness, formerly of Chelsea FC, on why fatigue is football’s most misunderstood injury risk and how data should inform decisions.

understanding-the-hamstrings
October 16, 2026
Understanding the hamstrings: why these muscles are so essential (and so vulnerable)
What the hamstrings are, why they matter for sprinting and jumping, and why the biceps femoris in particular is so prone to injury.

sports-injuries-explained
October 7, 2026
Sports injuries — explained
What sports injuries are, the main types, who is most at risk, and why they happen when physical demands exceed what the body’s tissues can tolerate.

michael-clarkson-data-and-relationships
October 6, 2026
“Data should inform decisions, but it shouldn’t replace relationships”
Michael Clarkson (Bloom Sports Partners, Sportsmith) on how performance departments have changed, what clubs want from their leaders, and balancing data with people.

measuring-accuracy-without-ground-truth
September 30, 2026
How to measure accuracy when there is no ground truth
Inside FitWise’s validation programme: comparing single-camera 3D reconstructions with Xsens motion capture in Nicosia, and why a discrepancy isn’t always an error.

ai-in-football
September 1, 2026
AI in football: from tracking to biomechanics
What computer vision really does in football in 2026: tracking every player, supporting tactics, semi-automated offside and VAR, and measuring how players move.

computer-vision-in-sports
August 31, 2026
Computer vision in sports: people train and compete. Machines watch and help
From Prozone's cameras in the 1990s to Hawk-Eye, DeepMind's TacticAI and F1 broadcasts: how computer vision now shapes training, refereeing and spectacle.

tennis-ai-computer-vision
August 29, 2026
Revolutionizing tennis with AI and computer vision
AI analytics are reshaping how tennis players train — ball trajectory and impact, 3D pose models from calibrated cameras, court geometry, and what comes next.

ai-fitness-pose-tracking
August 28, 2026
Pose tracking: from fitness apps to elite sport
What pose tracking is, how skeleton, contour and 3D body models differ, and what changes when you measure sprints in pro football instead of counting reps.
