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FitWise Blog brings you the latest in sports, technology, and athletic performance.

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American football players colliding on a dark pitch in a cloud of dust and spray
cynthia-frelund-explain-the-why
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October 23, 2026

“I help explain the why”

NFL analytics expert Cynthia Frelund on building predictive models, weighing data against intuition, being comfortable with being wrong, and where football data is heading.

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American football players colliding on a dark pitch in a cloud of dust and spray
cynthia-frelund-explain-the-why
October 23, 2026

“I help explain the why”

NFL analytics expert Cynthia Frelund on building predictive models, weighing data against intuition, being comfortable with being wrong, and where football data is heading.
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Sprinter in motion-capture markers dissolving into dark particles on a misty mountain ridge
tim-harkness-fatigue-injury-risk
October 20, 2026

“Fatigue is the number one injury risk factor”

Performance psychologist Tim Harkness, formerly of Chelsea FC, on why fatigue is football’s most misunderstood injury risk and how data should inform decisions.
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Translucent 3D render of the legs from behind with the hamstring muscles highlighted in red
understanding-the-hamstrings
October 16, 2026

Understanding the hamstrings: why these muscles are so essential (and so vulnerable)

What the hamstrings are, why they matter for sprinting and jumping, and why the biceps femoris in particular is so prone to injury.
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Athlete sitting on the pitch holding his ankle, with a point-cloud reconstruction dissolving around him
sports-injuries-explained
October 7, 2026

Sports injuries — explained

What sports injuries are, the main types, who is most at risk, and why they happen when physical demands exceed what the body’s tissues can tolerate.
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3D point-cloud runner sprinting toward the camera down a glowing pitch, with translucent players behind
michael-clarkson-data-and-relationships
October 6, 2026

“Data should inform decisions, but it shouldn’t replace relationships”

Michael Clarkson (Bloom Sports Partners, Sportsmith) on how performance departments have changed, what clubs want from their leaders, and balancing data with people.
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Athlete in an Xsens motion-capture suit walking on a treadmill in the Nicosia lab
measuring-accuracy-without-ground-truth
September 30, 2026

How to measure accuracy when there is no ground truth

Inside FitWise’s validation programme: comparing single-camera 3D reconstructions with Xsens motion capture in Nicosia, and why a discrepancy isn’t always an error.
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Thermal-style rendering of a sprinting footballer
ai-in-football
September 1, 2026

AI in football: from tracking to biomechanics

What computer vision really does in football in 2026: tracking every player, supporting tactics, semi-automated offside and VAR, and measuring how players move.
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Tennis player mid-swing with a gold motion trail tracing the stroke
computer-vision-in-sports
August 31, 2026

Computer vision in sports: people train and compete. Machines watch and help

From Prozone's cameras in the 1990s to Hawk-Eye, DeepMind's TacticAI and F1 broadcasts: how computer vision now shapes training, refereeing and spectacle.
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Tennis player mid-swing with motion-tracking markers overlaid
tennis-ai-computer-vision
August 29, 2026

Revolutionizing tennis with AI and computer vision

AI analytics are reshaping how tennis players train — ball trajectory and impact, 3D pose models from calibrated cameras, court geometry, and what comes next.
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Runner mid-stride with a dense grid of pose-tracking markers across the body
ai-fitness-pose-tracking
August 28, 2026

Pose tracking: from fitness apps to elite sport

What pose tracking is, how skeleton, contour and 3D body models differ, and what changes when you measure sprints in pro football instead of counting reps.
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